What a Shopify store costs

A Shopify store does not have one price. You pay Shopify for the platform, a theme or a custom design, the apps the store cannot run without, and the work of turning that into something your team can operate. A quote that only says “setup” has left three of the four lines out.

The Shopify subscription

Shopify bills in USD. The smallest plan covers an ordinary store: online payments, a theme, and basic reports. You move up when you need a lower card rate, more staff accounts, better reports, or more room in checkout. Shopify Plus is a different tier — multiple stores, deeper checkout, and a volume that can carry the fee. Prices move, and annual billing is cheaper than month to month. Check Shopify’s current list before you budget, so you are not using a number from an old proposal.

The theme

A free theme can carry a small catalog if you can live with the look. Paid themes in the Theme Store are a one-off fee, usually a few hundred dollars, and ship with more sections. A custom theme, or a heavy customization, costs more because you are paying for a look that is yours and for code that can still be updated when Shopify moves Online Store 2.0 forward. The expensive mistake is editing a bought theme until it can no longer be updated, without anyone saying so.

Apps

A new store often starts with almost no apps and ends with reviews, email, shipping rules, subscriptions, or a widget on the product page. Each app is a monthly fee and a bit more for the page to load. Budget apps as operating cost, not as a one-off. If three apps together only solve one internal workflow, a small private app is often cheaper over a year. That is the trade-off we make in Shopify app development.

The build

As a range in the Danish market, not a quote from us: a tight launch on an existing theme, with your products, pages, and the apps you actually need, can often stay under 100,000 DKK. A store with its own look, more than one language or market, and a connection to inventory, accounting, or subscriptions often lands between 150,000 and 400,000 DKK. Plus, headless, or heavy ERP work sits above that. The gap is scope. Not an hour count guessed before anyone has seen the catalog.

We price Shopify stores from what the shop has to do on day one. A number without that list is a guess.

Where a cheap quote gets expensive

• No redirects from the old site, so you lose the traffic you already paid to earn.
• Product copy and images that have to be redone, but were not in the price.
• A theme edited so hard that the next Shopify update is a new project.
• Apps stacked on because checkout, shipping, or B2B was never settled.
• No agreement on who fixes things when an app or an API changes after launch.

What a quote should answer

1. Which templates are built: home, product, collection, content page, and cart.
2. Who supplies copy, images, and product data.
3. Which markets, languages, and currencies are in from day one.
4. Which systems have to talk to each other, and which you drop.
5. What happens in the first 30 days after launch.

If you are moving an existing shop, read the WooCommerce to Shopify checklist before you compare quotes. The move is often a larger line than the theme.